With the latest lineup of Pixel devices, announced at an online event on Wednesday, it appears that Google (GOOGL) is targeting a more cost-conscious user of premium smartphones than competitors like Apple and Samsung - many of which cost over $ 1,000 and some As much as $ 2000. Pixel 5 starts at $ 699 and Pixel 4a 5G starts at $ 499. Meanwhile, the Pixel 4a launched earlier this year costs $ 399.
Japan will be the first country to receive the Pixel 4a 5G on October 15, with the phone launching in eight other countries, including the United States, in November. Pixel 5 will launch in eight countries on October 15 and in the United States on October 29.
Both new Google phones support 5G, the next generation of superfast wireless networks. It is the latest in a growing list of phones on the market designed to connect to the 5G network, including models from Motorola, Samsung, Huawei, LG, among others. Apple is widely expected to launch its own 5G phone next month.
But Pixel's relatively low price point can provide an affordable entry point into the 5G ecosystem.
Both phones, which Google launched on Wednesday, have the same front and back camera system that Google described as "the best yet," and feature a new ultra-wide lens and software that helps capture clearer photos.
The new Pixel cameras also contain new video features to help shoot more steady footage.
Google Assistant, wait, wait for me
Instead of listening to several minutes of boring music, Google is introducing a new feature called Hold for Me. The Google Assistant will wait on the line for you if a company with a toll-free number puts you on hold, and alerts you when you're out on hold and a representative comes on the line.
Google has also refreshed and renamed some of its smart home devices with new TV shows and speakers. The company announced a new version of its Chromecast streaming device, with a system called Google TV (similar to the current Android TV OS) that merges multiple devices into one. Google TV Watch List allows you to save movies and shows you want to watch and add titles to the list from your phone or laptop.
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